CEO Message
THINK INTERNATIONAL, ACT REGIONAL ” has always been my strategy in every plan I'm leading. Biggest growth is the biggest challenge facing any business in the world today.
Sofana Group admires the challenging environment in the market and has always welcomed the tough competition. Our goal is to be unique in everything we do and to be a role model in the industry. We need to gather all the facts, do the right research, and analyze the exact reports. We have to look at our business as a whole and not concentrate on one part.
It's not our intention to satisfy our customers or to please our customers, our intention is to amaze them.
Emad Jeld
CEO
About us
Established in 1994 in Tripoli, Libya, Sofana Group has grown into a diversified group of companies in north africa, employing over 200 people and covering a wide range of services and operations across different industries, with a focus on trading, import, export, shipping and services.
Sofana Group is a family-owned and run company, inspired by a powerful sense of enterprise. The Group’s hard working and resilient culture, its commitment to offering smart and effective solutions to its clients, and its great team are the key drivers of its success and the core of our values.
Our companies
Our Values
Brief description of the services of all Sofana Group companies.
Customer service
Our commitment to our customers, consumers and to provide the best services to our business partners.
Teamwork
We have the ability to work together toward the company vision.
Quality
We are proud of the quality of the work done and the result.
Integrity
One of our core values is integrity. It is represented by honesty, fairness and accountability.
Our Mission
Creating sustainable and profitable growth, creating value for our: employees, business partners and customers.
Developing and maintaining a values-driven vision and service approach based on mutual trust and respect.